http://www.jamescarlson.design

is a campaign I created after a visit to the Swaner Nature Preserve in Park City, Utah. I was shocked by how many single-use plastics are found in our drinking water. I wanted to create an eye-catching and relatable campaign to help reduce the use of single-use plastics. I based the aesthetic of the campaign on the "thank you have a nice day" plastic bags. I intentionally used heavy red to represent bleed and death to show the severity of the issue. 

Designs:
- Screenprinted shirts
- Screenprinted Bags
- Zine with images I took while at Swaner
- Billboard
- Graphics